Right now, Spotify Premium customers make up only 30 percent of all Spotify listeners - with the ad-supported free tier making up the vast majority of streaming users.īut nearly 90 percent of the company's record 2.18 billion in revenue for 2015 came from Spotify Premium subscriptions, while barely over 10 percent of its revenue came from selling advertising to the free-tier listeners. Spotify's also feeling the chill in online advertising rates.Īnd as Quartz reported on Monday, according to the company's latest financials, Spotify is extremely reliant on its paid subscribers, which make up a tiny core of Spotify listeners. Interestingly, the new Spotify family plan is pretty much identical to the family plan offered by Apple Music, which has put a target on Spotify's back since last summer's launch by Apple.Īpple now has 13 million subscribers, which is still far out-matched by Spotify's 30 million subscribers, but the Swedish streaming music giant is definitely feeling the heat from Tim Cook and company.

Big families of six will save $20 a month over the old model. So for couples it will cost the same as the old discount model, but the savings ratchet up the more family members you have. Spotify's family plan costs $14.99 for up to six accounts. Now there's a proper Spotify family plan that works for bigger families. The costs add up quickly the more family members you add.

Add the kid in, and you're up to about $20 per month. But it was more like a family discount: You could add extra family accounts for a 50 percent discount, so if you and your spouse wanted separate personalized profiles on the same basic account, it would cost $14.99 per month. Spotify has had a family plan (of sorts) since 2014, as TechCrunch noted. Until now, the standard paid Spotify subscription plan, Spotify Premium, charged single users $9.99 per month for unlimited ad-free listening across multiple platforms and devices. Seeking to boost the important core of Spotify's business model, the streaming company just joined most of its competition in offering a Premium family plan. Spotify makes the vast majority of its revenue from paid subscriptions, but those subscribers are a relatively small minority of all Spotify listeners.

How much is spotify premium 2015