“If the movement is picked up by lots of artists that demand to leave the platform, then Spotify has to make a decision,” said Tim Nollen, an analyst at Macquarie Capital. Wall Street analysts and investors aren’t convinced the controversy will affect the company’s bottom line. Wendy Zukerman and Blythe Terrell, the creators of “Science Vs,” an award-winning podcast that streams on Spotify, also announced on Twitter they will focus on fact-checking Rogan and other sources of misinformation on the platform and pause production of other content. In that talk, Rogan said it’s “very strange” that anyone would call themselves Black unless they’re from the “darkest place” of Africa.

Her comments follow a controversial interview that Rogan, 54, had last month with Jordan Peterson, a conservative YouTube personality.

Singer and podcaster India Arie said she intends to leave Spotify because of Rogan’s “language around race,” she wrote in a note on Instagram, signaling the backlash is spreading beyond Covid misinformation.

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